Alibaba Auckland Expo: How NZ Businesses Should Trade with China

2-minute read

One of the biggest E-commerce firms Alibaba has announced plans to establish a local office.

Alibaba Group Australia and New Zealand regional general manager Maggie Zhou confirmed that the business expects to achieve a stronger local presence.

“The focus of this team is to help enable local brands, retailers and producers to successfully connect with Chinese consumers and inbound visitors to New Zealand,” said Ms Zhou.

“This is an exciting milestone in Alibaba Group’s continued mission to make it easy for Kiwis to do business anywhere.”

The initiative follows the business about two years ago, establishing a developmental partnership with Christchurch International Airport, which is understood to have successfully attracted potential Chinese visitors to the region and connected them with local businesses.

With Alibaba’s expos in Sydney and Melbourne last year having received over 300 exhibitors and 21,000 attendees, Ms Zhou is expecting the New Zealand event to similarly facilitate the connection between small and large businesses with the growing Chinese market.

“Quality imports are in high demand by Chinese middle-class consumers, which is expected to reach 850 million by 2030, up from around 300 million today, according to projections.

“New Zealand is very important to the Alibaba Group. Kiwi produce and products are incredibly sought after in China due to their ‘clean and green’ image and Alibaba strives to enable New Zealand businesses to explore new opportunities.”

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